Rett fra Bonden makes local matprodusenter visible — not only to people, but to the AI assistants that help them shop.
Norway has hundreds of farm shops, markets and small-scale producers making outstanding food. Yet most of them are invisible online. They have no marketing department, no SEO strategy, and when someone asks an AI assistant “where can I find fresh vegetables near me?” — they never get the answer.
So customers shop at the big chains. Not because the food is better, but because the big chains are visible and the small ones aren't.
We're changing that.
“If your AI assistant doesn't know the farm shop exists, it doesn't exist for you.”
Rett fra Bonden is an open catalogue that automatically collects information about local matprodusenter — products, opening hours, contact info, certifications — and makes it all available through standard protocols that AI systems understand.
When someone asks ChatGPT, Claude or another AI assistant about local food in Norway, they find the answers here.
No middlemen. The customer finds the producer and buys directly.
Structured data that AI assistants understand. Not just text on a website.
Free to join. No ads, no paid placements, no algorithms that favour the big players.
Built for Norwegian farms, markets and food traditions. Oslo first, the rest of the country to follow.
We believe the future of commerce is about visibility. Whoever gets found, gets the customer. We're building the infrastructure that lets local producers compete on equal terms with the big chains — in a world where more and more shopping happens through AI.
Rett fra Bonden is a non-profit initiative. The code is open source.